Eat. Learn. Play. Announces Partnership with Joie to Empower Youth Through Nutrition and Education
Joie named title sponsor of the Eat. Learn. Play. Bus to bring vital resources and support to Oakland communities
FOR IMMEDIATE RELEASE
Oakland, CA – October 9, 2024
Stephen and Ayesha Curry's Eat. Learn. Play. is proud to announce a new, expanded partnership with Joie, the internationally renowned baby gear brand that recently launched in the U.S., as the Title Sponsor of the Eat. Learn. Play. Bus through 2027, marking a major milestone in the foundation’s mission to support children and families across Oakland through vital nutrition, education and enrichment programs. At the heart of both Joie and Eat. Learn. Play. is a shared commitment to spreading joy to kids and families while making a lasting impact in the community.
Launched in September 2021, the Bus serves as a mobile resource center providing grocery staples, meals, fresh produce and a library of culturally affirming books to schools and neighborhoods around Oakland in partnership with the Alameda County Community Food Bank, Oakland Literacy Coalition and Community Kitchens. Meant to be more than merely a distribution service, the Bus has become a source of joy and inspiration, turning a standard resource delivery into a truly uplifting and transformative experience.
"We are thrilled to expand our partnership with Joie," said Chris Helfrich, CEO of Eat. Learn. Play. "Their generous support ensures that we can continue providing crucial resources to kids and families throughout Oakland. Together, we’re committed to spreading joy and delivering impact where it’s needed most."
As part of this three-year partnership, Joie has committed to ensure the Eat. Learn. Play. Bus continues its vital work within the Oakland community. This collaboration will come to life through Joie’s support of the Bus's school and community visits, as well as its participation in special events that have become a cornerstone of the foundation’s impact across Oakland.
"Bringing joy to families and supporting the communities around us is the heartbeat of our brand, and we're proud to align ourselves with an incredible organization doing just that," said Sarah Harbold, Brand Manager of Joie USA. "Baby gear is our business, and giving back is our passion. Our family-owned factory donates millions each year to worthy causes that support children, families, and communities around the globe. We're thrilled to offer our fresh and innovative products to families in the U.S., and to enact our passion for philanthropy alongside Eat. Learn. Play's incredible mission."
The Eat. Learn. Play. Bus brings essential resources directly to kids and families, embodying the foundation’s three core pillars in a fun, unique and engaging way that leaves visitors smiling and inspired. With its innovative, one-of-a-kind design, the passenger side of the Bus functions as a mobile food pantry, delivering high-quality restaurant meals, groceries and fresh produce, while the driver’s side features a free bookstore stocked with thousands of age-appropriate and culturally relevant books.
The Eat. Learn. Play. Bus has distributed more than 85,000 books and 25,000 meals reaching over 10,000 kids across 25 schools and community centers in Oakland.
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About Eat. Learn. Play.
Eat. Learn. Play. Foundation is an organization dedicated to unleashing the potential of every child, paving the way for amazing kids and opening doors to bright futures. Founded by Stephen and Ayesha Curry in 2019, Eat. Learn. Play. launched with a focus on improving the lives of kids and families in Oakland, the Bay Area and across the country. Rooted in three of the most vital pillars for a healthy childhood—nutrition, education and physical activity—Eat. Learn. Play. is working to ensure that every child in Oakland has access to the nutritious food they need to be healthy and thrive; resources to learn and love to read; and safe places and equitable opportunities to play. Follow Eat. Learn. Play. on Instagram, Facebook, Twitter, LinkedIn.
About Joie
Joie, is an international, award-winning baby gear brand, and #1 car seat brand in the UK*. After a decade of bringing joy to families in more than 100 countries, they’ve recently launched their collection of safe, stylish, and affordable baby gear in the US. Joie's commitment to the highest standards of design and engineering has allowed their car seats, strollers, and in-home gear to become trusted, everyday products used by families of all life stages.
Eat. Learn. Play. Contacts:
Tom Dietz
tom@midnight-dawn.com | C: 303-506-2228
Stephen Baruch
stephen@midnight-dawn.com | C: 631-388-1367