Flexpower Announces Community-based Give Back Program.

Flexpower Gives Back to launch this spring with Eat. Learn. Play. partnership

FOR IMMEDIATE RELEASE

Santa Monica, CA – April 26, 2022 – Wellness brand Flexpower is pleased to announce Flexpower Gives Back, their newly founded program devoted to bettering the community alongside local organizations that share similar core values and the belief that when people feel good, they’re inspired to do good. 

For the first partnership of this program, Flexpower will join forces with Stephen and Ayesha Curry’s Eat. Learn. Play. Foundation. Together, both organizations are committed to promoting positive, lasting change for children in their local California communities and beyond by helping ensure access to nutritious food, quality education, and safe places to play and be active. With this partnership, Flexpower will provide funding to support Eat. Learn. Play.’s mission as well as participate in multiple upcoming Eat. Learn. Play. events. 

“This is a natural partnership for us,” said Heather Vandenberghe, CEO of Flexpower. “Eat. Learn. Play.’s mission aligns perfectly with our belief that when people feel good, they can do anything.  The impact this organization has specifically on children in the community is profound, and we are proud to partner with them in the very city where our company was first founded and where we continue to make our products today.”

The history between Flexpower and Eat. Learn. Play. runs deep. Flexpower is best known for their premier scent-free pain relief lotion used globally by pro athletes, including many players on the Golden State Warriors roster. Rasheen Smith, Flexpower’s founder, grew up in South Central Los Angeles where foundations with missions similar to that of Eat. Learn. Play. made a major impact on his life. Both Eat. Learn. Play. and Flexpower share the same passion for bringing the joy of sports and physical activity to the next generation. Though many children do not have access to safe play opportunities, research shows that play is an essential component of childhood development — one that helps build self-confidence and foster social and emotional health. With this partnership, Flexpower and Eat. Learn. Play. will continue to close the “play gap” by providing opportunities for all children in Oakland to be physically active and participate in youth sports, an endeavor that recognizes the importance of letting kids be kids. 

“We’re grateful to Flexpower for their continued support of our mission,” said Chris Helfrich, CEO of Eat. Learn. Play. “It’s great to partner with a company that shares a commitment to ensuring kids have access to places and equitable opportunities to play.”

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About Flexpower

Founded in 2000 by former Cal Berkeley athlete Rasheen Smith, Flexpower has seen its reach grow from the best-kept secret among professional athletes, trainers, and fitness enthusiasts to anyone looking to embrace a brighter, healthier, more actively engaged life. Today, Flexpower offers a full suite of all-natural feel-good products designed to help people feel good every day. 

About Eat. Learn. Play.

Eat. Learn. Play. Foundation is an organization dedicated to unleashing the potential of every child, paving the way for amazing kids and opening doors to bright futures. Founded by Stephen and Ayesha Curry in 2019, Eat. Learn. Play. launched with a focus on improving the lives of kids and families in Oakland, the Bay Area, and across the country. Rooted in three of the most vital pillars for a healthy childhood — nutrition, education, and physical activity — Eat. Learn. Play. is working to ensure that every child in Oakland has access to the nutritious food they need to be healthy and thrive; resources to learn and read; and safe places and equitable opportunities to play. The organization, which is anchored around the message that children are our future, is committed to developing partnerships and initiatives that make a positive impact for generations to come.

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CONTACT: 

Eat. Learn. Play. 

Tom Dietz

E: tdietz@id-pr.com | C: 303-506-2228 

Stephen Baruch 

E: sbaruch@id-pr.com | C: 631-388-1367